Inside Stereofame

Gig Manners - How To Boost Your Appearances At Venues by Using Them

by Annette Warner



If you are one of those musicians that just doesn't think about 'manners' when it comes to venues, it's time to start and here are 10 easy to manage tips on how to mind your manners when gigging in a new venue, or returning to an old one.

1. Always make sure to confirm your gig prior to leaving town if you are traveling. Mistakes happen and schedule changes are possible. Even at the last minute, venues have and will toss a new person coming in when given the opportunity to book a returning favorite that is guaranteeing a crowd. They may have dropped the ball on calling to cancel, or even double billed the gig without letting you know your time slot has changed to open for someone when you thought the night was all yours. It's not nice or thoughtful to do so, but it happens. So best protect yourself and make sure you are still scheduled. If a cancellation does happen. Ask for a new date right away, maybe 2 while you have the venue in a potentially generous state, but never appear rude or inconvenienced in an attempt to make the venue feel bad. It'll haunt you later, and you'll just irritate them and make it hard for them to want to work with you again. Be pleasant and kind even when you may be gritting your teeth because it's screwed up your entire weekend, or even tour. If nothing else, you've shown you are a professional and tactful business person. Scheduling conflicts are relatively few most of the time, in 8 out of 10 venues I asked, and interestingly enough - 6 out of 10 musicians I asked, admit to getting caught in the awkward trap because they failed to confirm. Avoid it altogether when you can. Just call. Don't even depend on email. Call.

2. Ask when the load in time frame is and follow it. If you find out you are going to be late for load-in. Especially for a show at a restaurant, you'll want to call the venue as soon as you know you will be late, to find out if it's ok to load-in late. I have witnessed musicians being turned away for their gig because they arrived late at a restaurant that specifically required load-in and set-up be complete two hours prior to peak dinner hour. And even though the musician would have been able to start the gig on time, the musician being late was inconvenient for the restaurant. It's real easy to just ask the venue booking manager what the preferred times are, and stick to them as if you were clocking into a plant.

3. Ask the venue if there are any particular drink specials or event announcements they would like announced on the PA between sets. It shows you care about their business and want to help increase the register for the evening. Also, you can fertilize this tip by going out of your way to ask who the artists are that are playing the next few nights after you and announce them and the date they are appearing to your audience. It'll come back around :) And the better you do it, the better it will come back around. If you have the time, research the next few performers prior to playing so you'll have something personal to add, and write them telling them you intend to promote them and ask if there is something special they'd like for you to announce. That's just good, friendly networking and taking care of each other. Next thing you know, they'll call you and want some details to announce on stage at a gig with 3000 people :) Just cuz you rocked!

4. Do not forget to announce reminders for tipping for the wait staff and bartenders. They really do appreciate acts that do that. At the end of the evening, tip the wait staff yourself. Even if they didn't bring you anything to the stage. Nothing says you shouldn't just because you are playing there. Waiters talk amongst themselves. And impressing them is a big part of the game. They will ask venue owners when you are coming back, and they will tell their friends when you play. Little things matter. And you'll be the last, maybe the only, good thing of the night to happen to them. Wait staff hangs out in other bars too when they are off. Who wouldn't want to be that kind of thought? :)

5. Clean your stage area of drink bottles, put chairs back that you used and leave things as you found it, or better, when you exit the venue. You'll stand out - believe me.

6. Assuming you liked the venue, add the venue to your holiday card list - and send them a thank you card after your first gig and let them know you appreciated being there and look forward to coming back. But, do so even if you don't want to gig there again. It's easy enough to 'not be available', but it's not easy to recover from being unappreciative. Again...you'll stand out.

7. Give the venue a CD for their overhead player. Many venues will play them. Especially for the ones that have made the best impression. On return visits, introduce one new artist you think would fit in the venue, by giving them a CD of the artist. The venue will think you are wonderful and in a profession where most people are only looking out for themselves, it's rewarding personally to be supportive of your colleagues. But make sure your recommendations are really worthy. You need to develop the venue's respect. Everyone has a little bit of promoter in them :) That's why they say it's the best thing you can do for yourself, to do for other people.

8. Offer their customers some raffle prizes through the night. Play some games like "First one to buy the newest drink on the menu, gets a free t-shirt" Always come prepared to give away things at your gigs. It really does make a difference and it's easy to do. But do promote safe driving and designated drivers as often as you feel necessary, at least once per show and at the end if you are really selling some bev's. It's a community responsibility we all have. To remind intoxicated music lovers they shouldn't drive. :) Simple.

9. Make an effort to remember names of the staff so you can name them on stage. "Billy behind the bar makes a fabulous Margarita guys - go grab one!" or "Lisa is a fabulous waiter everyone, remember to tip her good.", sounds so personal and warm. You just can't help but like someone who calls your name from a stage :)

10. BE ON TIME starting, and stopping your gig. Leave it up to the venue to ask you to play later if it's an option. Or if the crowd is going strong, think to ask them if they want you to play longer. They will appreciate your thoughtfulness and don't hesitate to barter if you've done a fabulous job at maintaining the crowd. Offer to stay another hour for a certain sum of money. (Whatever applies, but be fair) Most would be happy to let you play all night as long as they are making money, but don't assume, and don't stop cold and empty the place without showing you care enough to ask what they would like for you to do. And whatever you do....avoid taking breaks when it's starting to pick up, and when you do - keep them short. You are being paid to play, not drink and sit around.

Annette Warner
Founder/Editor-in-Chick/Web-Publishing Goddess
http://www.coffeehousetour.com/

In addition to being the Founder, and Editor of CoffeeHouseTour.com, Annette is a freelance sales Copywriter and Web Resource Developer with her own business; Awesome Webs. She also enjoys duties as a part time event planner and booking and music entertainment manager for several local festivals. She holds the position of Editor with the oldest and largest online community for Women in Music, www.GoGirlsMusic.com. and is the SC and NC Chapter Coordinator for the organization.

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Promoting effectively on MySpace.com

by Chris Standring

Ask yourself, "What bands' fans out there would also dig MY music"

MySpace has become a fantastic way to promote music online. Every artist or group needs a MySpace account now and if you haven't already got one I urge you to sign up now and start promoting. But before you do, I want to explain what is effective and what is not so you can use your time wisely, because trust me, you can spend a lot of (addictive) time there.

The first thing you need to do is look for ways you can stand out from the herd. It seems like every Tom Dick or Harry has a MySpace page so it is important to do something a little different. Having said that, the coding boys at MySpace have not made it particularly easy to do that, (it's a free service after all) and hence the slew of external companies offering free MySpace layouts. To find a layout you like, simply do a Google search for "Myspace layouts" and you will find a good deal to choose from. One I particularly like is http://www.freecodesource.com/. When you find a layout you like, you will get some code to insert in your profile field. It's quite a simple process.

There are way too many artists spending too much time promoting their MySpace pages when their own band domains are being ignored. You should know, and expect, that MySpace may very well be out of business in a few years. Most of these big sites come and go, especially when there are millions of dollars involved. On the other hand, the company may thrive, who knows. Frankly, I'm not prepared to put all my eggs in someone else's basket. So here's something you should take on board: Use MySpace to drive traffic to YOUR website and seduce them into subscribing to your opt-in newsletter. If you are smart you could even place an opt-in form right on your MySpace page. MySpace utilizes HTML so it's quite easy to place code in your page calling files from external sites. You can see how I've placed a form on my own MySpace page here (and do feel free to send me a note or comment). Once you have fans subscribed to your newsletter (preferably by location) you can send them discount offers to buy your CDs and tell them where you are performing. This, and a riveting and fascinating monthly newsletter will stand you way ahead of the pack I assure you.

Make your MySpace page personal. Talk to your fans and post comments on their pages too. If you care about them, they will care about you. Take time to add some interesting personal info about yourself, or the entire band if appropriate. Include some great photos, both professional and candid, and of course allow fans to download an mp3 or two of your music.

So let's now talk about grabbing new fans from MySpace. What I suggest you do is accept pretty much all those who request to be your friend, within reason. But I would advise you not to go seeking friend adds from other bands. The reason is that other bands have absolutely no interest whatsoever in your music, for the most part. They have their own agendas. Unless you want to discuss joint ventures with them I suggest you don't go after bands but go after those bands' fans instead! To do this, find bands that are on the same musical frequency with you. More importantly, ask yourself, "What bands' fans out there would also dig MY music". When you come across a particular band you like, scroll down to the comments section. These are the folks you want to get to most of all. Those folks adding comments are the most active MySpace users and are listening to artists' music. So go to their pages and send them an email introducing yourself, along with a friend add. Do not simply spend hours adding blind friend requests to all and sundry. Target your fans and seduce them into your lair.

Finally, it can seem overwhelming and somewhat daunting when you see some stars with just millions of friends and Plays today: 10,000, but wouldn't it be nice to get there? My advice is to take your time but dedicate an hour or so every day to do this.

I can't reiterate enough the need to get your new potential fans to come visit your own website. If they haven't subscribed to your newsletter at your MySpace page, then make it really easy for them to do this at your own domain when they come and visit. Give them incentives to subscribe, free stuff, but also stuff they would want. I have found that free music isn't always enough now. Utilize youtube.com now and make little videos that fans can see when they subscribe. Video cameras are not expensive anymore so investing in one and uploading edited versions to youtube (then copying the 'share-it' code to your website) could be extremely effective in helping to market your music.

The Internet has enabled so much for the indie artist. These are exciting times for us. No excuses now. Go promote yourself!

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Chris Standring is the CEO and founder of A&R Online (http://www.aandronline.com/). He is also a contemporary jazz guitarist presently signed to Trippin 'n Rhythm/V2 Records. The music is marketed at NAC and Urban AC radio. For more info on Chris' recording career go to his personal website at http://www.chrisstandring.com/.

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PROMOTE YOUR STEREOFAME PAGE ON MYSPACE!
by Madalyn Sklar

What's great about Myspace is that it's an effective tool to promote your Stereofame page. I've been recommending this to all my IndieMusicCoach clients as well as bands I help at Social Networks for Musicians. Just log in to your account then head over to Spread The Word to get your Links, Badges and Widgets. You can easily grab the code and place it on all of your web pages including MySpace, Bebo, LiveJournal, Netlog, your website! The more places you put it, the more points and votes you get! And remember each time one of your buttons or URLs results in a new Stereofame member, you get 100 points.

So log in and go to Spead The Word and embed your Stereofame Player, Dynamic Banner or Stereofame Link on your website, MySpace page, etc. The sooner the better so you can get more points!

And don't forget to check the Point Store regularly for cool prizes as well as the Contest page for all the latest opportunities for you to take advantage of.

Keep rockin',
Madalyn Sklar

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She founded IndieMusicCoach and has spent over 12 years working with a wide range of independent musicians all over the world. Her goal is to help indie artists achieve greater success in the music business by working smarter not harder. She is also the founder of GoGirlsMusic.com, the oldest and largest online community of indie women musicians, with a vision of bringing together and empowering musicians from around the world.

Madalyn is available for one-on-one consulting and coaching at affordable prices. Check out http://www.indiemusiccoach.com for more info.

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All About House Concerts

by Madalyn Sklar



House concerts have become quite the rage for indie artists looking to increase their income. What's so great about it? Imagine playing in an intimate setting where people really want to hear you and experience your music. Not some noisy bar laden with loud drunks.

I have put together a list of links that you will find useful in your quest to learn more about this cool way to build your fanbase, sell more CDs and earn more $.

Concerts in your Home - the most comprehensive and up-to-date house concert site on the web
HouseConcerts.com - great list of venues across the U.S. to check out
House Concerts - great info on how to put on your own house concert
FolkMusic.org - lists house concert venues across the U.S.
The Complete Guide to House Concerts - interesting book on the subject, available at Amazon
House Concerts - a great how-to guide online
House Concerts FAQs - another great how-to guide
Article: Acoustic Music, Live From the Living Room - great article!
Article: UP CLOSE AND PERSONAL, The Joys and challenges of playing house concerts - another good article
Article: House Concerts - Promoting Music & Freedom of Speech - interesting article addressing the legal aspects of hosting a house concert

This is just the tip of the iceberg on the subject. I hope you find the information useful. Send me your comments and two cents on this. Any links that should get added? Let me know!

Copyright © 2007 Madalyn Sklar, IndieMusicCoach

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She founded IndieMusicCoach and has spent over 12 years working with a wide range of independent musicians all over the world. Her goal is to help indie artists achieve greater success in the music business by working smarter not harder. She is also the founder of GoGirlsMusic.com, the oldest and largest online community of indie women musicians, with a vision of bringing together and empowering musicians from around the world.

Madalyn is available for one-on-one consulting and coaching at affordable prices. Check out http://www.indiemusiccoach.com/ for more info.

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How To Find A Manager For Your Band

by Madalyn Sklar



I get asked this all the time by indie artists... "How do I find a manager?" or "Do you know any good managers?"

There is no simple answer to this to question because it really boils down to several things.

1. It's who you know baby
That's right. This is a relationship business so you have to get out there and network. I always suggest doing this at music conferences, events, workshops, etc. People know people. People like to help people they like. BE LIKEABLE! And just because you meet someone who runs a music organization promoting women in music (yeah that would be me) so you automatically think she can't help you I guarantee you she knows more influential people in the biz than you give her credit for. I can't tell you how many guy bands are afraid to chat with me because they automatically assume (keyword ASSume) I cannot do anything for them. Don't fall into that. Make it a goal to increase your music business contacts. Turn everything into an opportunity.

2. You think you rock? So does every other band!
What sets you apart from other artists and bands? Here's the thing. You don't just hire a manager. You can't just call up a good, reputable manager and say, "hey we are the bomb and you need to manage us." Sorry that is not how it works. It's like a label, the good ones will come to you. If you are generating a great buzz, selling lots of music (CDs, digital downloads, etc) and selling out your shows, they will hear about it and get in touch. The problem I see is everyone is impatient. They want their success and they want it now. They want a manager right now. They want a booking agent right now. Slow down! Focus on making incredibly great music. Focus on putting on a kickass show. Create a buzz. Network. Those are the keys.

Okay so back to finding a manager. A good one no doubt. Ask around. Ask your music business friends. Ask you musician friends. Read music business message boards. Attend music business social gathering and events. Bring business cards and CDs. NETWORK!

From there you build relationships. Nothing happens overnight. Don't get your hopes up too high. Just be realistic.

I found a few articles on this subject you may find helpful:

How to find a manager
http://www.musicmanagersforum.co.uk/findamanager

How to Find a Manager, and What You Need to Know Before Contacting Management
http://tinyurl.com/6b8u5a

TAXI articles on management
http://www.taxi.com/faq/mgmnt/

Send me your comments. I would love to hear what you have to say on this subject!

Copyright © 2008 Madalyn Sklar, IndieMusicCoach

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She founded IndieMusicCoach and has spent over 12 years working with a wide range of independent musicians all over the world. Her goal is to help indie artists achieve greater success in the music business by working smarter not harder. She is also the founder of GoGirlsMusic.com, the oldest and largest online community of indie women musicians, with a vision of bringing together and empowering musicians from around the world.

Madalyn is available for one-on-one consulting and coaching at affordable prices. Check out http://www.indiemusiccoach.com/ for more info.

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Are you making it easy for CD reviewers to write about your music?

by Annette Warner

If not, you may be missing out on some timely, great feedback!

Let's face it- we all have extraordinarily busy days if we are working hard to succeed with whatever it is we enjoy doing. Seconds count! Budgets matter!

As a music reviewer, it means a great deal to me to save as much time as I can by not having to worry about what I refer to as 'second wasters'. Most Indie-music reviewers are volunteers, and most of us have guidelines on how to submit in place on the websites we publish our material on. Do you look for and follow those guidelines? Do you treat us as individually as you want us to treat you? If not, here are some things you can consider when sending us your projects for review. It really may matter on whether we get to you when we actually grab your CD, or later when we have time to rifle through the tons of mailing materials, useless tape and cellophane to hear your music.

The CD's I like getting the best are the ones that are in a simple envelope with a tearable material. Your CD's are not impact explosives. All you need is a simple mailing envelope, and some bubble wrap to protect the case if it's plastic. Some of the envelopes come already padded and those are fine. As long as you don't resurface them with postal tape like you are afraid someone is going to peek inside before it arrives on the reviewer’s desk.

I cannot stand the plastic mailers that fuse together like brick and mortar. They are IMPOSSIBLE to open without pain....and if Edward Scissorhands isn't nearby...you are getting tossed to the side, for now - because I can't always locate my razor blades. Please, think about the poor reviewers with arthritis and make your delivery pouch joint-friendly.

You know those really thick mailers with loose insulation in them that explodes everywhere if you tear them in the wrong place? DON'T DO IT! Please!

Don’t use staples! They are annoying, painful and if we miss one flying off it can end up in our foot. Budget friendly and simple 'manila envelopes' or plain padded mailers with reinforced tape along the opening edge are sufficient. I've never received a cracked CD case or a bent CD in my life because the CD wasn't mailed with a quilt. Remember...it's your money you are wasting. The mailers get thrown away here. If you are still having your CD's wrapped at the factory - PLEASE remove the wrappers before sending them out. It is your non-biodegradable garbage. You throw it away.

No need to send a transcript for a press kit either. We are interested in the music and enough info to fit on one or two pages about your act. So a 1-2 page bio and a CD is all we need. Again, check with a reviewer you are sending your CD to if they don't provide you with submission guidelines anywhere. I asked 10 reviewers and 9.5 feel the same way I do. But, some may want your life story.

Address the outside of the envelope properly. Let us know who you intend for this CD to go to, publication wise. And keep track of who you are sending CD's to. There are reviewers out there that write and review for multiple places. Unless you enjoy throwing money in a bonfire...don't send one CD for each zine in which you want a review published, to the same person.

Remember, we get busy and have so many CD's coming in...sometimes it can be overwhelming. And we forget who we've reviewed sometimes and where....but CD covers nag at our memory....

Peace, and Purpose!

Annette Warner
Founder/Editor-in-Chick/Web-Publishing Goddess
http://www.coffeehousetour.com/

In addition to being the Founder, and Editor of CoffeeHouseTour.com, Annette is a freelance sales Copywriter and Web Resource Developer with her own business; Awesome Webs. She also enjoys duties as a part time event planner and booking and music entertainment manager for several local festivals. She holds the position of Editor with the oldest and largest online community for Women in Music, www.GoGirlsMusic.com. and is the SC and NC Chapter Coordinator for the organization.

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Smart marketing: Building your fanbase

By Chris Standring

"We need a pull marketing strategy, not a push. And that was the keyword for me..."

I have always been a huge advocate of being in control of one's destiny as an artist. It's almost ridiculous to assume that an artist would want it any other way, or so one would think. Whether we are signed to major labels, indies or doing it grass roots style all on our own, we have to assume that our careers will continue to flourish. So we have to market smarter. And in a time of huge musical transition, if we don't we are all in trouble.

Something that I personally have become quite an expert in is marketing on the Internet, and for the last couple of years I have been determined to find a way to sell my CDs on the Internet, in the same way I do with my informational products and guitar courses. One of the reasons informational products sell on the Internet is because a marketer can capitalize on those who are searching for that information. The trouble with music is it is a 'want' not a 'need' and unless a fan came to your show and couldn't get your CD, why would they be searching for you? This has been the difficulty so far. Clearly one effective tactic (and Amazon.com have used this) is to piggy back off more familiar names. So if you have a website selling music, you could maybe suggest that "if you liked Coldplay then perhaps you would like blah blah bla" and so on. But this is hard to set up and a huge commitment.

So what else can we do? Something that is a little less overwhelming. Well my feeling is that you have to grow your list of subscribers. I got very excited recently when my new "Soul Express" 2006 album came out. I had a shipment of CDs sent to me from my label so I decided to offer the new album at a discount. $11.99 to be precise. Now, there ain't much profit there for a signed artist trust me, (I pay them $8 per unit - yikes!!) especially with management commissions (15%) (and when I do shows, the promoter can also take up to 25% - ouch!), but I did set up a cool little program to boost sales a little...

My subscribers got an email with a link to buy the new album. Now, the real incentive to buy was this: In the email I said "Get the new album Soul Express from www.ChrisStandring.com and download 8 mp3 bonus tracks that didn't make the final album - and read all about why!". This is an offer that is not available in any of the stores so that is clearly an incentive to buy from me. When they clicked on the order link it took them to an upsell web page that asked the visitor if they would like to add two more CDs to their order for a $22 discount. This little trick converted approx. 20% of customers. You can see that page here. Turned out I sold 200 CDs in around 4 days. Not bad.

So if there is something I have learned it is that once I have a subscriber in my database, it is like gold dust, and provided they really want to be on that list, the chances of converting them into a sale when a new album comes out are pretty high. And with this in mind I started thinking, "Gotta get more on my list, gotta get more on my list...but how do I do that?"....

I put together a package tour at the beginning of this year. In my format, these package tours are all the rage now, in fact many agents only want to book them, insisting that solo artists are too difficult to sell to promoters. A package tour is essentially where 3 or 4 headlining artists come together for a show and one band backs them all. This way the promoter gets more bang for their buck. Instead of waiting to be invited on one of these tours I decided to invent one. I asked Jody Watley, who I have worked with on her last couple of albums, and I also asked legendary soul-jazz keyboard player Jeff Lorber. The tour is called "Soul Express featuring Jody Watley, Jeff Lorber & Chris Standring" and the tour is represented by Variety Artists International. We have some very high profile shows coming up and I have been thinking to myself "How the heck can I capitalize on all these fans at these festivals and concerts". If there are 6,000 people in the audience, how can I get them to subscribe to my list? I don't want to lose them after all. So I came up with a groovy plan.....

Many of you know that getting folks to sign up on your mailing list at gigs can be a nightmare. Why? because not everyone will come and sign up after your show for a variety of reasons and it's not necessarily because they don't want to. They are busy, the line is too long, they'll get to it later, they didn't know what they were supposed to do, and so on. Those that do come and sign up generally have such appalling handwriting that 50% come back as mailer daemons when entered into a computer email database .

There must be a better way. We need a pull marketing strategy, not a push. And that was the keyword for me...

I now have 5000 printed postcards (I'll print more as I need to) that I am going to distribute at each of these concerts. . Probably grab a street team member or local radio station intern to help. Slip them $20, that kind of thing. The postcard says:




So I figure - once they have seen the show, and we have wowed them, why would they not go and get 8 free tracks? Of course they may say, "Well why do I want tracks that didn't make the album - I want the ones that did!". But they are free bonus tracks, they can get the album too, at the gig or otherwise - they just have to buy it!. And I will see to it that they do. :)

So they can take that little postcard and do what they want with it. My guess is that it will be a numbers game. Those that want to get the free tracks simply have to enter their first and last name and email address and they get an email with a link to download. Voila!

Over time, this method may change somewhat. I will need to do some testing but I expect it to do quite well. After all, these folks came to the gig - right? If I have done my job properly they should leave the gig as new fans. Hopefully they will want to come again. And so the relationship begins.

This is good grass roots street team stuff that you can take on board yourselves, or not. I'm excited about it because it's non imposing. I don't have to pressure anyone to sign up. They do it if they want to.

Until next time, take care!

Chris

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Chris Standring is the CEO and founder of A&R Online (http://www.aandronline.com/). He is also a contemporary jazz guitarist presently signed to Trippin 'n Rhythm/V2 Records. The music is marketed at NAC and Urban AC radio. For more info on Chris' recording career go to his personal website at http://www.chrisstandring.com/

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What to do and not do at a music conference

reposted from Madalyn's Music Biz Blog

It's that time of year. Music Conferences. Everywhere it seems! One of my favorites is the Hyperfest Music Conference & Festival. It's always a lot of fun but makes me think of plenty of do's and not to do's.


Jodelle & Madalyn hanging out at Hyperfest '07

Here is my list.

TO DO:

Have plenty of CDs (with the wrapper removed) and business cards on you. I'm amazed how many people don't do this!

Smile and be approachable. This is a network event so make the most of it!

Meet and mingle with music industry professionals as well as other musicians. You never know who can help you.

Attend workshops & panels. You can never know it all. Take the time to learn something new.

Be professional. Always, always be professional.

Follow up! What is the point of meeting all these new people if you don't take the time when you get home to send a follow-up email, phone call or hand written note.

WHAT NOT TO DO:

Think you're better than everyone else. No one likes a diva.

Arrive late for your showcase. It's a great way to not get invited back!

Not be prepared to showcase. Be rehearsed. Be well groomed. Always look your best. Don't look like you just rolled out of bed.

Please feel free to send me your comments. I welcome your feedback!

Copyright © 2007 Madalyn Sklar, IndieMusicCoach

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Artist Toolbox

The Stereofame Artist Toolbox launches next week. Each week we will publish a new nugget of knowledge for artists to help them succeed with their musical career.

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